The growth of technology in the retail and e-commerce space is fundamentally changing how shoppers come into contact and interact with retail brands. Successful retailers know that understanding how people shop in this new and constantly evolving marketplace is essential for growth—or even for survival.

Consumers have higher expectations than ever: they want the best goods and customer service at the lowest price, and retailers who can’t keep up are suffering. Spruce Technology can help you achieve some of the key benefits shoppers are searching for:

• Better customer service, with a streamlined shopping experience, from search to checkout

• Personalized and enhanced viewing of products online

• Better compatibility with handheld devices to allow shopping on-the-go

• Increased security for customers’ personal data, particularly billing and shipping information

• Lower costs and higher order fill rates thanks to more efficient supply chain due to Point of Sales (POS), Electronic Data Interchange (EDI), and Data Mining (DM) technologies

From online and mobile shopping to behind-the-scenes operations, your IT strategy is critical to delivering a seamless experience for shoppers and employees alike. Spruce Technology’s IT teams know how to create applications optimized for fast and friendly user interaction. Our experienced consultants are working with top retailers to ensure that their systems are enhancing customer satisfaction, at a value that keeps costs low.