Now that we have all this data, what are we going to do with it? The industry’s fascination with “Big Data” is a byproduct of several things. First, ever increasing adoption of web-based applications, social media, online commerce and cloud computing has made ACCESS to big data a reality, not just for corporate giants, but for all business enterprises. Secondly, a dramatic decrease in the cost of raw storage in the past few years has made it possible simply to have big data in an accessible format. And finally, the advancement of in-memory analytical processing has made it possible to manipulate big data in a reasonable amount of time.

However, as with many technological advancements, the industry was so excited that we could do it, that the question as to why we should do it often gets lost. Spruce Technology business intelligence, analytics and reporting specialists understand that the WHY should always drive us. For this reason, our experts provide solutions across the entire Microsoft stack to assure our clients that when they come to us with the WHY, we can help them with the HOW:

• SQL Server for Enterprise Data Management including great benefits in the management of Master Data, and the implementation of Data Quality Services.

• SQL Server Reporting Services for robust tabular reporting able to take advantage of the full processing power of the DB to provide highly efficien t and scalable reports.

• Power BI, including PowerPivot and Power View, enables end users to easily create highly interactive reports and dashboards, as well as reusable data models.

• SharePoint provides the perfect platform for publishing and consuming reporting and data assets, also enabling an additional mechanism for security.